Our Story

You’re not our customer. You’re our purpose — our story begins with you.

Before you know us, we want you to know this; you matter most. You are the reason we exist. EDISLA began because people like you deserved better. Fair prices, honest products, and a brand that truly listens.

We’ve always believed that trust is built slowly, not through words, but through every experience you have with us. how we respond, how we care, and how we stand behind what we make. That trust means more to us than any sale ever will.

During the COVID pandemic, four friends; Kumar, Ravi, Ameer, and Raja; returned to India after years of working abroad as engineers and business professionals. United by a shared passion for astronomy and the outdoors, they longed to reconnect with their hobbies.

But when they went to buy the gear they loved using overseas, they discovered a painful truth. Most products in the Indian market were overpricedunreliable, and poorly supported. After purchase, many stores would say, “Please contact the manufacturer directly.” There was no care, no repair support, and no trust.

Instead of accepting that, they decided to fix it.

That frustration became the foundation of EDISLA; A brand built not to sell, but to serve.

They realized that in India, the community of explorers, skywatchers, and dreamers was being let down; not by passion, but by the lack of care. And that’s where EDISLA began. Not as a business, but as a promise to care. We didn’t want to build a company around a person or a name. We wanted to build something around you, the community. Because when you buy from EDISLA, it’s not a transaction. It’s the beginning of a relationship.

We make sure our prices stay fair, our quality stays honest, and our support stays personal. If something breaks, we’ll help fix it. If something’s unclear, we’ll help you understand it. If you just want to share your experience, we’ll listen, because your voice shapes what we do next. We take every small thing seriously. From how a lens is packed to how a message is answered. Because these moments build the trust we want to grow with you. And we know trust can’t be rushed. It takes time, honesty, and consistency. And we’re here for the long run.

At EDISLA, you come first. Always.

No faces, no egos, no one person at the center. Only you, the community we belong to.
Because in the end, this isn’t our story at all. It’s yours. And we’re just grateful to be part of it.

Our Firsts

First Team

2017

The Founding Four

at Los Angeles Tech Summit

First Base

2018

Corporate Office

in the laid-back town of Kariapatti

First Prototype

2020

Project A

which took two years of development

First Commencement

2021

Preparing Launch

director inspecting products

First Launch

2021

Astra Telescopes

participating in a photoshoot

First Warehouse

2022

Prime Facilities

for our premium products

First Overseas Office

2022

Colorful Astras

aiming to the outermost reaches

First Expedition

2022

Team Building

amidst the wilderness of TN

First Outreach

2023

Organized by ASI POEC

students observe the sun with an Astra

First Binocs

2024

Launched Apex

binoculars with unparalleled quality

Future First

Igniting Young Minds

to seek beyond limits

Inspired by our experiences abroad, EDISLA now looks beyond borders with a clear vision for the future. With a steady commitment to creating professional-grade products that combine quality, affordability, and durability, we have become a trusted name among outdoor and astronomy enthusiasts.

Today, our team of more than twenty dedicated professionals works across regions, partnering globally and serving a growing community of explorers around the world. As we continue to expand, our core values remain unchanged. Excellence, fairness, and longevity guide every decision we make. Because we know growth means nothing without integrity.

Our journey is still unfolding. Every idea, every piece of feedback, and every shared story helps us move forward. We see a future where exploration is accessible to everyone, where curiosity drives creation, and where every EDISLA product inspires you to look higher and dream further. So whether you are stargazing, hiking, or exploring new horizons, know this: we are always with you.

EDISLA was never built to stand apart. It was built to stand with you — in trust, in care, and in every adventure that awaits.